What is Sillage
Sillage tells your sales team which accounts to act on right now, and why.
Most sales teams sit on a list of hundreds of target accounts with no reliable way to know which ones are worth a touch today. So outreach goes out on a guess, generic and badly timed, and most of it gets ignored.
Sillage fixes the timing problem. You tell it who you sell to and which accounts you care about. It maps each account to the real company and the right people inside it, watches those accounts for meaningful events, and turns each event into outreach you can actually send.
The mental model
Three steps, start to finish:
Target
Define who you sell to and the accounts you want to win.
Detect
Sillage watches your accounts for signals worth reacting to.
Act
Each signal becomes ready-to-use content for the right contact.
What you get out of it
- Focus. Instead of working a flat list, your reps see which accounts moved and why.
- Timing. You reach out when something just happened, not weeks later.
- Relevance. Every message is tied to a real event at the account, so it lands.