How to get started
New to Sillage? Here is the whole journey, from defining your persona to activating your first signals.
New to Sillage and not sure where to begin? This is the whole journey in six steps. Each step shows what you do, what Sillage does for you, and how you know it worked.
Define your persona
Tell Sillage who you sell to: the people you want to reach inside an account, described by criteria like job title, seniority, and location. This persona is what every later step is measured against.
How you know it worked: your persona is saved and shows the criteria you set.
Add your target accounts
Bring in the companies you want to win, by name, by domain, or from a list you already have. At Sillage, your target accounts are the companies you actively want to sell to and keep an eye on: they are the universe Sillage works on, and everything that follows — mapping, listening, signal detection — happens only on this list.
How you know it worked: your accounts appear in the list, ready to be mapped.
Sillage maps your target accounts
Sillage matches each account to the real company, then uses your persona to find the right people inside it: the key decision makers you would actually sell to. This runs in the background and can take a little while on a large list.
How you know it worked: the account list status reaches completed. Any account that could not be matched is flagged so you can review it.
Sillage listens to your accounts
For every mapped account, Sillage collects activity at two levels: company level — job postings and company posts — and people level — the posts and comments of the key decision makers found during mapping. Together, this is the content base your signal agents will search for signals.
How you know it worked: collected posts, comments, and job postings start appearing on your accounts.
Set up your signal agents
Using the Signal Engine, create the signals you care about. Pick from a wide range of agents — each specialized in one kind of signal — and launch them directly on the content Sillage has already collected, to find out: did we detect a signal?
How you know it worked: each run completes and shows which accounts triggered the signal.
Activate your signals
Put your signals to work: consume them directly through the MCP server or the API, or import them into your CRM so your team can act on them where they already work.
How you know it worked: your signals show up where your team acts on them — in a chat via MCP, in your own tools via the API, or as records in your CRM.
Prefer to do all of this in plain language? The MCP server runs the entire setup from a chat with Claude, Cursor, or Claude Code. Describe your ideal customer profile and your account list, and it handles the steps above for you.