Signals on key accounts
What a signal is, how Sillage detects it on your accounts, and how it becomes outreach you can send.
A signal is a meaningful event at one of your accounts, something that gives you a reason to reach out now. A round of funding, a key hire, a leadership change, a mention of a topic you care about. On its own it is just news. Tied to an account you are trying to win, it is an opening.
Sillage watches your mapped accounts for these events so you do not have to, and turns each one into content for the right contact.
How detection works
- Watchlists group the accounts and entities you want to keep an eye on.
- Agents watch a watchlist for a specific kind of event, for example funding announcements or hiring on a given team.
- Signal runs scan your accounts and surface the matches for you to review.
You decide what is worth watching. Sillage does the watching and brings back what fired.
From signal to outreach
When a signal is detected on an account, Sillage drafts content around it: a message that references the event and speaks to the right contact. You review it, adjust if needed, and send. The point is to reach out while the event is still fresh, with a reason the contact will recognise.
Signals are only as good as your mapping. If an account was not matched during account mapping, it will not produce signals, so fix the mapping first.