Sillage

For GTM orchestration platforms

Embed buying signals in your workflows

Your users already build the plays. Give them the triggers. Sillage signals plug into your workflow engine as triggers.

Talk to partnershipsRead the partner API docs →

Signals in, plays out.

  • Your network01

    Northwind Logistics

    Champion moved: Dana Reyes is now VP Sales at Northwind.

  • People02

    Tessera Cloud

    Job change: a VP Marketing just joined from a competitor.

  • Competition03

    Orbis Payments

    Their CTO mentioned a competitor in a public post.

Your workflow engine

When a signal arrives

  1. 01Enrich the account
  2. 02Route to the owner
  3. 03Start the sequence

Plays your users will build.

Each signal is a trigger. Your workflow engine turns it into a play.

  1. 01 · When

    Champion moved or promoted

    Your network

    1. 01 →Create the new account
    2. 02 →Map the buying committee
    3. 03 →Start a warm intro sequence

    ResultA warm intro, ready for the owner

  2. 02 · When

    Engaged with competitors

    Competition

    1. 01 →Tag the account as in play
    2. 02 →Attach the battlecard
    3. 03 →Start the displacement sequence

    ResultOutreach armed with the right battlecard

  3. 03 · When

    Hiring for roles your product serves

    People

    1. 01 →Find the hiring manager
    2. 02 →Add the expansion angle
    3. 03 →Start the sequence

    ResultAn expansion play aimed at the person hiring

  4. 04 · When

    Mentioned your keywords

    Market

    1. 01 →Look up the account owner
    2. 02 →Attach the post as the opener
    3. 03 →Create the task

    ResultThe owner gets the post as a ready opener

  5. 05 · When

    Engaged with your content

    Your network

    1. 01 →Match the person to the account
    2. 02 →Check the account owner
    3. 03 →Queue a follow up for today

    ResultA warm follow up within the day

  6. 06 · When

    Job change

    People

    1. 01 →Match the person to a former user
    2. 02 →Enrich their new company
    3. 03 →Start the re-engagement sequence

    ResultA former user, re-engaged at their new company

One play, end to end.

A champion changes jobs. Here is what your workflow does with it.

  1. 08:12

    Signal detected

    Champion moved: Dana Reyes is now VP Sales at Northwind Logistics.

  2. 08:13

    Account enriched

    Your workflow adds the account context and the buying committee.

  3. 08:14

    Routed to the owner

    The account owner is assigned and notified.

  4. 08:20

    Sequence starts

    A warm intro goes out, opened with the news.

  5. 11:05

    Meeting booked

    Dana replies and a call lands in the owner calendar.

Illustration with a fictional account.

  1. 10 m

    Signals as triggers

    Every signal lands as an event your users can start a workflow from.

  2. 20 m

    Account intelligence as an enrichment step

    Drop the account context into any play as one more step.

  3. 30 m

    White-label, your brand on every signal

    Your users see your product, never ours.

What your users get.

Every signal in the catalog, ready to trigger a play.

Your network

  • Champion moved or promoted
  • Engaged with your content
  • Engaged with your partners
  • Mentioned your brand

People

  • Job change
  • Hiring for roles your product serves
  • Hiring surgeSoon

Competition

  • Engaged with competitors
  • Mentioned a competitor brand

Market

  • Mentioned your keywords
  • Mentioned your keywords in job offers
  • Engaged with influencers in your space
  • Funding round raisedSoon
  • Merger or acquisitionSoon
  • Company news and press releasesSoon
  • New product launchSoon
  • Opening a new marketSoon

Your brand on every signal.

Same signal, same quality. Flip the switch and watch it become yours.

Sillagegetsillage.com/app

New signal · 47°36′N 122°19′W

Northwind Logistics

Champion moved: Dana Reyes is now VP Sales at Northwind.

Sent by SillageSlack · CRM · API

How the partnership works.

  1. One key, a workspace per client

    You hold one partner key. Each client you serve gets its own workspace, managed through the partner API.

    /api/v3/partner/workspaces/{id}/…

  2. Your brand on every signal

    White-label by default. Your users see your product, never ours.

    white-label

  3. Billed on two legs

    Account monitoring is billed per key account per month. Discovery is billed per signal found.

    per account · per month / per signal found

API + MCP

One setup, signals on tap.

  • Set up the signals each workspace cares about.
  • Pull new signals with a cursor, then fire your own triggers.
  • Or let your own agents query signals through MCP.
Partner API v3 docs →MCP →

Set up

curl -X POST "https://api.getsillage.com/api/v3/partner/workspaces/ws_123/signal-setups" \
  -H "Authorization: Bearer $SILLAGE_MASTER_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "signal_template_id": 3,
    "name": "Champion moved"
  }'

Pull new signals

curl -X POST "https://api.getsillage.com/api/v2/partner/workspaces/ws_123/signals/query" \
  -H "Authorization: Bearer $SILLAGE_MASTER_KEY" \
  -H "Content-Type: application/json" \
  -d '{"limit": 25}'

{
  "data": [
    {
      "id": 301,
      "signal_type": "championMoved",
      "detected_at": "2026-10-16T08:12:44Z",
      "company_id": 456,
      "excerpt": "Dana Reyes is now VP Sales at Northwind."
    }
  ],
  "meta": { "next_cursor": "eyJ...", "has_more": true }
}

$ claude mcp add --transport http sillage https://api.getsillage.com/api/mcp/v2

Questions, answered.

Talk to partnerships
Is it white-label?

Yes. Signals carry your brand, so your users see your product, never ours.

How do signals reach my platform?

You pull them with the partner API, using a cursor to fetch what is new. Your users’ agents can also query them through MCP. Your platform decides when to fetch.

Which accounts are tracked?

The key accounts each of your clients sets up in their own workspace, and nothing else.

How fresh are the signals?

Signals are detected daily.

Can my users’ AI agents use it?

Yes. Signals are available through MCP, so agents can query them directly.

How do I start?

Talk to partnerships and we will take it from there.

Signed partners
  • Cargo logo
  • Scalefast logoScalefast

Cargo and Scalefast embed Sillage signals in their platforms.