Sillage vs Bombora
Sillage vs Bombora: which intent approach fits your team?
Sillage is a good Bombora alternative for teams that want signals on named accounts and their decision makers. Bombora is a data provider that sells topic-level intent from a publisher co-op, at account level. Sillage watches the accounts and people you pick and sends changes to your stack and agents. If you want a large intent data set to feed ads and scoring, pick Bombora. If you want to know what changed on your key accounts and who to contact, pick Sillage.
Last updated: October 2026
Choose Sillage if
- You track a list of key accounts and want alerts on job moves, hiring, competitor activity and market moves.
- You want signals at the people level, on the decision makers inside each account.
- You want to send signals to your CRM, tools and AI agents through API and MCP.
- You want to start with a free trial and pay by usage, not through an annual contract.
Choose Bombora if
- You want topic-level surge data from a large publisher co-op.
- You push audiences into ad platforms such as Google Ads, Meta or The Trade Desk.
- You already have scoring and activation in place and need a data feed.
Sillage vs Bombora at a glance
| Criteria | Sillage | Bombora |
|---|---|---|
| Best for | Scale-ups, mid-market and enterprise GTM teams that want a signal layer | Enterprise B2B teams with mature RevOps that need an intent data feed |
| Core idea | Buying signals on key accounts and decision makers | Company Surge, topic-level intent from a publisher data co-op |
| Level of detail | People-level and company-level | Account level |
| Account monitoring | Named accounts with daily, weekly or monthly refresh | Surge scores against a topic baseline |
| Activation | CRM, API and MCP for AI agents | CRM, marketing tools and ad platforms |
| Scoring and ABM suite | Signals you route into your own scoring | Data only, Bombora calls itself a data company, not a platform |
| Pricing model | Free trial, then credits per account monitored or signal returned | Not published, contact sales |
| Time to start | Free trial and self-serve start | Sales process |
Honest trade-offs, both ways.
Where each tool wins, so you can pick the right one.
Where Bombora is stronger
Data scale.
Bombora runs a long-standing publisher co-op and a surge model against a baseline.
Ad activation.
Audiences flow into major ad platforms.
Enterprise fit.
It suits large teams that already run scoring and ABM programs.
Where Sillage is stronger
People-level signals.
Track champion moves, new hires and activity of decision makers.
Key account monitoring.
Pick your accounts, map the buying committee and get alerts as things change.
Built for agents.
Send signals through API and MCP.
Simple start.
Free trial and credit pricing, no annual contract needed to begin.
How to switch from Bombora
Step 01
List the accounts you track with Bombora surge today.
Step 02
Import them in Sillage, map the decision makers and choose the signals to watch.
Step 03
Connect your CRM, Slack or agents and turn on alerts.
Pricing
Bombora does not publish prices. You need a quote. Sillage has a free trial and credit-based plans.
See Sillage pricing →Questions, answered.
Book a demoIs Sillage a good alternative to Bombora?
Yes, for teams that want signals on named accounts and people. Sillage does not sell a publisher intent co-op or ad audiences.
What is the difference between Sillage and Bombora?
Bombora sells account-level topic intent data. Sillage monitors accounts and decision makers and delivers changes to your tools.
Can I use Sillage and Bombora together?
Yes. Use Bombora for broad topic surge and Sillage for named accounts and people.
Is there a free trial?
Yes, 14 days free, no card required.
Does Sillage work with AI agents?
Yes. Sillage sends signals through MCP and API.