Sillage vs RollWorks
Sillage vs RollWorks (now AdRoll ABM): which fits your team?
Sillage is a good RollWorks alternative for teams that want signals on key accounts and decision makers. RollWorks is now AdRoll ABM, an ABM advertising and account targeting platform from NextRoll. Sillage is a signal layer that watches your accounts and people and sends changes to your stack and agents. If your main goal is running ABM ads, pick AdRoll ABM. If your main goal is knowing when to act on a key account, pick Sillage.
Last updated: October 2026
Choose Sillage if
- You want alerts on job moves, hiring, competitor activity and market moves on your accounts.
- You want people-level signals on the buying committee.
- You want signals in your CRM, Slack and AI agents.
- You want to start with a free trial.
Choose RollWorks if
- You want multi-channel ABM ads in the same tool as account alerts.
- You want account and revenue tracking tied to ad spend.
- Marketing runs the ABM program.
Sillage vs RollWorks at a glance
| Criteria | Sillage | RollWorks |
|---|---|---|
| Best for | GTM and RevOps teams that want a signal layer | B2B marketers running ABM ads |
| Core idea | Buying signals on key accounts and decision makers | ABM advertising, account targeting and buying signal alerts |
| Level of detail | People-level and company-level | Account and contact lists with account alerts |
| Advertising | Not included | Multi-channel ABM ads |
| Activation | CRM, API and MCP for AI agents | Marketing and data platform integrations |
| Pricing model | Free trial, then credits per account monitored or signal returned | Sales-led, not published |
| Time to start | Self-serve | Demo and onboarding |
Honest trade-offs, both ways.
Where each tool wins, so you can pick the right one.
Where RollWorks is stronger
ABM advertising.
Run ads to target accounts from the same platform.
Account to revenue tracking.
Connect ad activity to opportunities.
Marketing focus.
Built for ABM marketers.
Where Sillage is stronger
People-level signals.
Champion moves, new hires and decision maker activity.
Sales and RevOps focus.
Signals reach reps and agents where they work.
Built for agents.
Signals flow through API and MCP.
Simple start.
Free trial and credit pricing.
How to switch from RollWorks
Step 01
Export your target account list from RollWorks or your CRM.
Step 02
Import it in Sillage, map the decision makers and choose the signals to watch.
Step 03
Connect your CRM, Slack or agents. Keep AdRoll for ads if you still need them.
Pricing
RollWorks, now AdRoll ABM, does not publish prices. Its site offers demo and sales-led plans. Sillage has a free trial and credit-based plans.
See Sillage pricing →Questions, answered.
Book a demoIs Sillage a good alternative to RollWorks?
Yes, for teams that want signals and account monitoring. Sillage does not run ads.
What happened to RollWorks?
RollWorks now appears as AdRoll ABM on the AdRoll site. It is a rename by the vendor.
Can I use Sillage with RollWorks?
Yes. Keep the ad platform and add Sillage for people-level signals.
Is there a free trial?
Yes, 14 days free, no card required, then credit-based plans.
Does Sillage work with AI agents?
Yes. Sillage sends signals through MCP and API.