Product, signal catalog
Every signal has a meaning.
The signal catalog is the shared code for go-to-market: each signal names one event worth acting on. Sillage detects them daily and delivers them to Slack, your CRM, the API or MCP.
A
B
C
D
E
F
G
H
I
J
K
11 Hoisted
The code book.
One row per live signal: its flag, its letter, what it detects, and what it costs outside your key accounts.
11 / 11 signals shown
A
AChampion moved or promoted
Your network
40 cr
Sarah Martin, your champion at Alan, just joined Doctolib as Head of Sales.
B
BEngaged with your content
Your network
20 cr
Thomas Dubois, VP Revenue at Capgemini, commented on your pricing post.
C
CEngaged with your partners
Your network
40 cr
The CRO of Sanofi liked 3 posts from your integration partner Segment.
D
DMentioned your brand
Your network
20 cr
A Head of Ops at Qonto recommended you in a thread about outbound tools.
E
EJob change
People
10 cr
Julia Mendez left Contentsquare to join Mirakl as Head of GTM.
F
FHiring for roles your product serves
People
20 cr
Mirakl opened 18 sales roles across EMEA in two weeks.
G
GEngaged with competitors
Competition
40 cr
An account executive at a competitor commented on a post by the CMO of Decathlon.
H
HMentioned a competitor brand
Competition
20 cr
The CRO of Kering praised a competitor in a post about their sales stack.
I
IMentioned your keywords
Market
20 cr
A VP Sales at Qonto posted about signal based selling.
J
JMentioned your keywords in job offers
Market
20 cr
Ledger is hiring a RevOps lead to run intent data workflows.
K
KEngaged with influencers in your space
Market
20 cr
The CEO of Mirakl commented on a post by a top sales thought leader.
Flags not yet hoisted.
These signals are charted but still furled. They are coming to the catalog.
Soon · People
Hiring surge
Soon · Market
Funding round raised
Soon · Market
Merger or acquisition
Soon · Market
Company news and press releases
Soon · Market
New product launch
Soon · Market
Opening a new market
How a signal reads.
One signal, taken apart: who it points to, what happened, and where it lands.
Signal sheet A · Your network
Champion moved or promoted
Sarah Martin, your champion at Alan,1 just joined Doctolib as Head of Sales.2
- 01WhoThe person at the heart of the event, with their link to you.
- 02What happenedThe event itself, written as one plain sentence.
- 03When detectedSillage scans your accounts and people daily, and brings back what fired.
- 04Why it mattersA job change resets priorities and budgets, so the first weeks in a role are an opening for a fresh conversation.
- 05Where it landsThe app, your CRM, Slack, the API or MCP.
Billed per signal found, by tier.
Signals outside your key accounts cost 10, 20 or 40 credits each, depending on the tier of the signal.
Essential
10
credits per signal
- Job change
Standard
20
credits per signal
- Engaged with your content
- Mentioned your brand
- Hiring for roles your product serves
- Mentioned a competitor brand
- Mentioned your keywords
- Mentioned your keywords in job offers
- Engaged with influencers in your space
Advanced
40
credits per signal
- Champion moved or promoted
- Engaged with your partners
- Engaged with competitors
Your key accounts
50
credits per account per month
Monitored at a flat price per account per month, every signal included.
Custom signals are available on the Enterprise plan.
See pricing →Read it anywhere.
The same signals, in the place you already work.
01
The app
Every signal detected on your accounts lives in your workspace, ready to review.
review, then reach out
02
Your CRM
Signals reach your CRM, so your team sees why an account is moving.
Salesforce, HubSpot
03
Slack
HubSpot workflows can notify your team in Slack when a signal fires.
HubSpot workflow, Slack
04
The API →
Read your signal detections when you want them. The API is pull only.
list signal detections
05
MCP →
Ask your AI client what a signal means and what to do next.
what a signal means and what to do next
Questions, answered.
Book a demoWhat is a signal?
A meaningful event at one of your accounts, something that gives you a reason to reach out now. Each signal in the catalog names one kind of event, like a job change or a mention of your keywords.
How often are signals detected?
Daily. Sillage scans your accounts and people every day and brings back the signals that fired.
How are signals billed?
Signals outside your key accounts are billed per signal found, at 10, 20 or 40 credits depending on the tier. Your key accounts are monitored at 50 credits per account per month, every signal included.
Can I get a signal that is not in the catalog?
Custom signals are available on the Enterprise plan. The signals marked Soon are already charted and coming to the catalog.
Where can I read my signals?
In the app, in your CRM, in Slack through HubSpot workflows, through the API and through the MCP server. The API is pull only: you read your detections when you want them.