Sillage

Solutions, secure and upsell customers

Keep every customer in safe waters.

Churn risks and expansion moments show up in public before they show up in your CRM. Sillage watches your customer accounts daily, flags the champion who leaves and the team that starts hiring, and sends them to Slack, your CRM, the API or MCP.

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The signals that protect and grow your base.

Six live signals that tell you which customers need a call and which are ready for more.

  • Your network01

    Champion moved or promoted

    Example

    Sarah Martin, your champion at Alan, just joined Doctolib as Head of Sales.

  • Competition02

    Engaged with competitors

    Example

    An account executive at a competitor commented on a post by the CMO of Decathlon.

  • Competition03

    Mentioned a competitor brand

    Example

    The CRO of Kering praised a competitor in a post about their sales stack.

  • People04

    Hiring for roles your product serves

    Example

    Mirakl opened 18 sales roles across EMEA in two weeks.

  • People05

    Job change

    Example

    Julia Mendez left Contentsquare to join Mirakl as Head of GTM.

  • Your network06

    Mentioned your brand

    Example

    A Head of Ops at Qonto recommended you in a thread about outbound tools.

Four plays for the customers you already have.

Two lanes: protect the accounts at risk, grow the ones that are ready. Here is what a rep or CSM does with each signal.

  1. 01 · When

    Champion moved or promoted

    Your network

    1. 01 →Alert the account owner the same morning
    2. 02 →Find who inherits the role
    3. 03 →Book an intro before the handover cools

    ResultA new champion before the old one is forgotten

  2. 02 · When

    Engaged with competitors

    Competition

    1. 01 →Flag the customer account as at risk
    2. 02 →Check renewal date and usage
    3. 03 →Schedule a value review with the sponsor

    ResultA save conversation before the renewal is in doubt

  3. 03 · When

    Hiring for roles your product serves

    People

    1. 01 →Spot the team that is growing
    2. 02 →Size the extra seats or modules
    3. 03 →Open the expansion with the hiring manager

    ResultAn upsell tied to a real headcount plan

  4. 04 · When

    Job change

    People

    1. 01 →Recognise a former champion at a new company
    2. 02 →Congratulate them on the new role
    3. 03 →Ask for a first call about their new stack

    ResultA warm entry into a brand new account

One play, end to end.

A champion leaves a customer account. Here is how the account is kept.

  1. 07:30

    Signal detected

    The head of sales at Orbis Payments, your champion, moves to another company.

  2. 07:31

    Account flagged

    Orbis Payments is a key account, so the signal is attached to it.

  3. 07:32

    Routed to the owner

    The account owner gets it in Slack, and the account is updated in your CRM.

  4. 09:05

    New sponsor identified

    The CSM finds who took over the team and asks for an intro.

  5. Thu 14:00

    Renewal secured

    The new head of sales joins a review call and the renewal stays on track.

Illustration with a fictional account.

Built on.

This outcome runs on the features below.

What it costs.

Your customers are key accounts, and key accounts are monitored at a flat price: 50 credits per account per month, every signal included.

50

credits per account per month, every signal included

Signals outside your key accounts

  • Essential

    10

    credits per signal

    • Job change

  • Standard

    20

    credits per signal

    • Engaged with your content
    • Mentioned your brand
    • Hiring for roles your product serves
    • Mentioned a competitor brand
    • Mentioned your keywords
    • Mentioned your keywords in job offers
    • Engaged with influencers in your space

  • Advanced

    40

    credits per signal

    • Champion moved or promoted
    • Engaged with your partners
    • Engaged with competitors

Signals outside your key accounts are billed per signal found, at 10, 20 or 40 credits depending on what it takes to detect them.

See pricing

Questions, answered.

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Which signals flag a churn risk?

Champion moved or promoted, engaged with competitors, and mentioned a competitor brand. They tell you when your sponsor leaves or when an account starts looking at someone else.

Which signals flag an expansion moment?

Hiring for roles your product serves, job change (a former champion lands at a new company), and mentioned your brand.

How do I watch my customers?

Add your customer accounts as key accounts. Each one is monitored at 50 credits per account per month, every signal included.

Where do the signals arrive?

In Slack, in your CRM (HubSpot, Salesforce), through the API, or through MCP for your agents. The API is pull based: you fetch signals when you need them.

How fresh are they?

Signals are detected daily, so your team starts the day knowing which customers moved.