A Sillage series
Frontier GTM, how the best GTM teams accelerate revenue
Frontier GTM is a weekly series by Sillage. Each week, one GTM leader shares the outbound or inbound playbook behind an outlier result, what does not work, and where humans still beat agents.
Every guest answers
3 questions
- 01
The one GTM tactic you built that crushed it.
- 02
What is everyone doing that does not work?
- 03
Where humans still do better than agents.
Who's asking.
Arnaud Weiss
Co-founder and CEO, Sillage
3x exited founder. Former VP Marketing at LumApps ($650M exit).
Arthur Coudouy
Co-founder and CTO, Sillage
2x founder. Y Combinator alum.
- More about the Sillage team →
How it works.
30 minutes of your time
In person at the location of your choice, or on a call.
Show us one outlier play
One tactic in your outbound or inbound delivering outstanding results.
We write, you approve
800 words, one round of edits. Optional: a resource such as a Claude skill, with your name on it.
Published to a large audience
60k organic audience through our newsletter, social channels, website and ads.
What's in it for you.
60,000 readers
Founders and GTM leaders, with links to your profile.
Visibility
A backlink
From getsillage.com to your site.
SEO
Quoted by LLMs
GEO-optimised with our partner GetMint.
Model fame
What a Frontier GTM story sounds like.
Illustrative examples of the stories we publish, one for each question every guest answers.
01 · The tactic that crushed it
Micro-influencers first, then ads on the posts that win.
Hover or tap to read the story →
“We pay fifteen micro-influencers in our niche to post about the problem we solve, not about our product. Every two weeks, we take the three posts with the most engagement and put ad budget behind them, from the creator account. They beat our brand ads on cost per demo, and prospects tell us on calls that they saw the post.”
Head of Growth, B2B SaaS What we would dig into
How they pick the creators, what a brief looks like, and how they decide which posts get the ad budget.
02 · What everyone does that does not work
AI-personalised first lines stopped working.
Hover or tap to read the story →
“Everyone sends AI-personalised first lines now. Prospects spot them in two seconds. "Loved your recent post" is the new "Hope this finds you well". What works for us is the opposite: three lines about one problem we know they have, no flattery.”
VP Marketing, Series B fintech What we would dig into
The before and after emails, and how they find the one problem worth writing about.
03 · Where humans still beat agents
The CFO call no agent could have made.
Hover or tap to read the story →
“Our agents book the meeting, write the account brief and draft the follow-up. But when a deal stalls because the CFO changed, no agent knows the new CFO used to work with our CEO. That call is still a human one.”
CRO, 200-person SaaS What we would dig into
Where they drew the line between agent and rep, and the deals that line saved.
The line-up.
One leader, one play, every week.
Coming soon · Deel
Olivier Elbaz
Global Head of Expansion
Coming soon · Granola
Bardia Shahali
VP Sales
Coming soon · FullEnrich
Frédéric Mathieu
CMO
One leader per week, selected for a B2B play with real results. VP, Head of or founder.
Questions, answered.
Book a demoWhat is Frontier GTM?
A weekly series by Sillage. Each episode is one GTM leader explaining one outbound or inbound play that delivered outstanding results, in about 800 words.
Who can be featured?
VPs, Heads of and founders running sales, marketing or RevOps at B2B companies, with a play backed by real results. We feature one leader per week.
Does it cost anything?
No. It takes 30 minutes of your time, in person or on a call. We write the article and you approve it before it goes live.
What do I get out of it?
Your play in front of 60,000 founders and GTM leaders, a backlink from getsillage.com to your site, and an article optimised to be quoted by AI assistants.